Loopmasters is never a company you ignore — when they move, the sample ecosystem usually moves with them. Today’s announcement is their first substantial product push since founder Matt Pelling reacquired the business from Beatport in October 2025, and it’s arriving in three parts: free Producertech courses for all Loopcloud subscribers, an upgraded Jamahook AI search engine (now V2 with harmonic-movement tracking), and the most significant rebuild of the Drum and Play plugins in years. Three announcements bundled into one launch is either confident positioning or a scramble to catch up — probably a bit of both, but the substance here is real.
The backstory matters. Pelling sold Loopmasters to Beatport in 2020 alongside Plugin Boutique. Plugin Boutique stayed in The Beatport Group; Loopmasters and Loopcloud came back to Pelling, this time in partnership with Jamahook — the Zurich-based AI music software developer whose technology now powers Loopcloud’s sound-matching engine. That relationship makes today’s Jamahook V2 integration more than a feature update. It’s structural.
Free Producertech for Every Loopcloud Subscriber
This is the headline for a lot of producers who have been sitting on the fence about whether a Loopcloud subscription justifies itself against a Splice plan or a straightforward hard-drive-of-samples approach. From today, every active Loopcloud subscriber gets the complete Producertech course library at no extra cost — genre breakdowns, DAW workflow guides, production technique series, all of it.
Producertech’s catalogue runs deep. Their tutors are certified trainers and working artists, and courses come with downloadable project files, instrument presets, bonus samples, and written notes. Streaming is 24/7. The practical value of getting a full course library folded into what you already pay for your sample subscription is not trivial — comparable standalone platforms charge £10–£20 per month for access at that level.
Access works through email linkage: register at producertech.com using the same email tied to your Loopcloud account. That’s it. The press release says about a minute to set up, which tracks — no new subscription, no payment screen.
Worth flagging: this kind of education-bundled-with-samples model is exactly what you’d expect from a founder looking to make Loopcloud sticky again after years under corporate ownership. Splice offers a similar integrating pull on the workflow side; adding structured learning pulls on the skills development side. It’s a smart retention play dressed as a subscriber gift, and in this case the subscriber gift happens to be genuinely good.
Jamahook AI Search Hits Version 2 — Chord Progressions, Not Just Chord Snapshots
The original Jamahook engine, which Loopcloud has been running in the desktop app for some time, analyzed harmonic content as a static fingerprint. A loop got tagged with its harmonic “shape” and that shape was used as the match signal. The problem is obvious to anyone who has ever tried to find something that works over a chord progression rather than a held pad: a loop with a ii–V–I buried in it has a very different energy from a loop droning on a minor chord, even if both contain the same notes.
V2 addresses this directly. Rather than reading harmony as a frozen snapshot, the updated engine tracks when chords land and where they sit within the loop’s timeline. The result, according to Loopmasters, is noticeably tighter matches when you’re searching for something to run alongside a moving harmonic progression. That’s the use case where AI sound-matching tools have historically fallen apart.
To use it: right-click any loop sample in Loopcloud Desktop and open the AI search submenu. You’ll find options for both harmonic and rhythmic matching — same access path as before, but V2 is now running underneath. The update is live for Mac and Windows.
This is also where the Jamahook-Pelling partnership starts to look more coherent. Jamahook as a standalone product has been building the Offline Agent (for matching against your own local library, rather than cloud samples) in parallel. The V2 engine that just landed in Loopcloud is the same AI backbone. For producers who care about the technical direction here, that’s a meaningful signal about how seriously the team is taking the search problem — not treating it as a marketing differentiator, but as a core engineering problem with actual iterations.
Drum & Play: Apple Silicon Native, Eight Free Expansion Packs
The Drum and Play plugins have had a complicated few years. Under Beatport ownership the development pace slowed, and both plugins had been sitting without substantial updates for long enough that some producers had quietly moved on to alternatives. This update brings them back into current-spec territory.
Both plugins now run natively on Apple Silicon. That matters for M-series Mac users who were previously running them through Rosetta 2 translation — native performance means lower CPU overhead and better real-time behaviour in dense sessions. The format support now covers VST, VST3, and AU across Mac and Windows, which closes the format gap that had been an occasional friction point for producers moving between hosts.
Under the hood: preset saving has been improved, effects controls have been updated, the UI has been refreshed, and MIDI export has been added. The full technical rundown is on the Loopmasters blog.
The expansion pack angle is smart staging. Eight packs built specifically for Drum and Play are being given away over the coming month. The first packs are live now, with the rest dropping throughout June. That’s a rolling content release that keeps the update in the conversation for weeks rather than one-day coverage.
The broader point on Drum and Play is that Loopmasters built these as differentiated tools — not generic sample players but instruments designed around how the Loopcloud library is actually used. Drum is a 16-pad percussion instrument and sequencer with deep kit-building capability. Play is more instrument-forward, sitting closer to a sample-instrument hybrid. Returning both to full native performance on Apple Silicon is table stakes for any modern production tool, but it’s table stakes that hadn’t been cleared, and that’s been noticed in the community.
Pricing and Availability
Producertech access is live now for all existing Loopcloud subscribers — free, included with subscription.
The Jamahook V2 AI search engine is available now in Loopcloud Desktop for Mac and Windows.
Drum and Play plugin updates are available now via Loopcloud, with the accompanying free expansion packs releasing throughout the month of June 2026.
If you’re not yet a subscriber, Loopcloud offers a 14-day free trial at loopcloud.com. Paid plans give access to the full Loopmasters sample library, Jamahook AI search, both plugins, and — as of today — the complete Producertech course catalogue.
