Skip to content
AudioNewsRoom – ANR AudioNewsRoom – ANR

AudioNewsRoom (ANR) is a music technology blog with news, reviews and exclusive interviews.

  • About
  • SW Reviews
  • HW Reviews
  • Interviews
  • Advertise
  • Contact us
AudioNewsRoom – ANR
AudioNewsRoom – ANR

AudioNewsRoom (ANR) is a music technology blog with news, reviews and exclusive interviews.

Music Marketing For The DIY Musician – Now Also A Video Course, From Groove3 & Hal Leonard

Talula, June 21, 2017


Hal Leonard has released a new installment of the Pensado Strive video series: Music Marketing for the DIY Musician. Exclusively available at Groove3, Bobby expands upon his popular book (see our feature from last year) to help musicians create a marketing plan that works in the real world, step-by-step, without breaking the bank.

While new technologies make it more possible than ever for musicians to attract attention independently, record industry professionals now look almost exclusively for developed artists who have already created their own following.

That makes Music Marketing for the DIY Musician the essential video course to help artists and independent producers to build their market. This video series is the culmination of the author’s 25 years in the trenches as a musician and entrepreneur, with over a decade in academic research and practical experience.

Throughout this course, Bobby breaks down everything a musician needs to know about the basics of marketing and how to create their own unique marketing plan.

Borg reveals some of the same tools and techniques used by innovative top marketing executives. He provides insight on how artists can take control of their own destinies, while saving time and money, and fulfill their ultimate vision. Throughout this course, he covers:

  • Market Research and Goal Setting (using the SWOT analysis, customer and competitor analysis, and SMART goals model)
  • Branding and Product Development (branding your company and products, bringing your products and services to market, and developing a customer service strategy)
  • Pricing and Distribution (creating pricing and placement strategies for live performances, recordings, merch, and songs)
  • Promoting and Measuring (using Internet, publicity, advertising, word of mouth, guerilla street marketing, sponsorships, radio promotion, direct marketing, sales promotion, and face-to-face selling strategies)
  • Assembling and Executing (funding your projects, creating, scheduling, being proactive, choosing partners, delegating the work, and pitching to investors)
  • And more!

Availability & Pricing
Exclusively available at Groove3.com.
$39.99 for purchase or available for streaming with the Groove3 All Access Pass for $15.00/month.


DISCLOSURE: Our posts may contain affiliate links, meaning when you click the links and make a purchase, we receive a commission.


YOU MIGHT ALSO LIKE

news Bobby BorgbookGroove3Hal LeonardmusicMusic Marketing for the DIY MusicianPensado Strive Video seriestutorial videos

Post navigation

Previous post
Next post

One thought on “%1$s”

  1. Music pr firms says:
    June 21, 2017 at 8:38 pm

    I like tɦe valuablᥱ info you pгovidе on your articles.
    I’ll bookmark your weblog and take a look at again here frequently.

    I’m moderately certain I աill ƅe informed mɑny new
    stuff proper right here! Best of luck fοr the neҳt!

Comments are closed.

Our Picks

Vermona synths, fx and Eurorack modules
Freezr plugin
Vermona synths, fx and Eurorack modules

Follow Us On

Instagram YouTube Twitter Facebook

Recent Posts

  • The Wait is Over: Expressive E Osmose Now Available Globally
  • Fuse Audio Labs Unveils the VPRE-72: A Free Vintage Preamp Plugin
  • Interview With Goodhertz: Gourmet Plugins, Pedals, AI & Music
  • BLEASS Arpeggiator for iOS and desktopBLEASS Arpeggiator Review: Redefining Melodic Mastery
  • Keystep Pro Chroma New from ArturiaNew Arturia Keystep Pro Chroma Plus Big Firmware Update
©2023 AudioNewsRoom – ANR | WordPress Theme by SuperbThemes
This website uses cookies to improve your experience. We'll assume you're ok with this, but you can opt-out if you wish. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT