In today’s world, social media is absolutely vital to the career of any artist in any discipline. With music it is especially so because, let’s face it, most young people want to be musicians, creating even more of a challenge to stand out.
To do this you need to be making music that is fresh and interesting, but that alone isn’t enough – chances are when you’re starting out you don’t have a marketing team behind you, so you need to get yourself out there. Grab a few key tips to get yourself started below and for comprehensive tuition on navigating the music business, check Point Blank’s Music Industry courses.
Watch as two people that know a thing or two about social media sit down and discuss tactics. Point Blank’s own DJ Ravine has built his YouTube following to just under half a million subscribers and his guest, Drew Morisey, has developed his How To Rap Brand to reach over 150k. Between them, you can be sure that by following their advice will certainly boost your social media clout.
The main points of discussion in the video are consistency, keywords and engaging fans or followers. Consistency is key so that people begin to expect activity at certain times and your presence becomes a constant feature of their social media browsing. Keywords and trends are a great way of expanding your reach into new areas and gaining followers. Engaging fans is perhaps the most useful when you’re starting out, as it not only keeps you in the minds of your connections, but it does wonders for how you pop up within social media websites’ algorithms.
As well as music industry-specific courses, these lessons form a big part of many of Point Blank’s courses. On the BA (Hons) in Music Production and Sound Engineering degree, as well as the new BA (Hons) in Music Production and DJ Practice, you will find modules focused on building a brand and getting what you want from the industry.
If the industry is really your thing, the new BA (Hons) in Music Industry Management launches next year. All of Point Blank’s degrees are quality-assured by Middlesex University.
