A few months ago we introduced (and interviewed) 2getheraudio, a new software house (created by industry veterans) with a unique ‘pay-what-you-want meets charity’ business model.
Back then we had a chance to test their first two plugins – RE4ORM, a
In our opinion, these plugins were already a no-brainer but today the company rebalanced its business model reducing even further the minimum price requirement to a very low $10 for all paid products.
Customers may still choose a charity to give to for each purchase. The new charity percentage will be 10%.
The new model is in response to customers requesting lower minimum pricing yet still wanting to give something to charity.
“This is uncharted territory”, stated Jennifer Hruska, CEO of 2getheraudio. “We’re searching for the right balance between making our software inexpensive enough for everybody to get it, giving to charity, and still making enough money to allow us to keep developing new products. It’s quite tricky! The great thing is that customers have been reaching out to us to tell us what they think the right balance is. This new model is in large part based on that feedback.”
New Sequencer and The Return Of Cheeze Machine
2getheraudio makes virtual instruments and effects for musicians, producers, and others making music using their computers.
Its virtual instruments include RE4ORM – a
For more information, please visit the company’s website.
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